PAY WHAT YOU WANT
We are used to paying what is written on the price tags with no bargaining power and only the sales season can lower some of the burden and make us appreciate our shopping sprees even more – because buying more for less, is in our minds, a success.
But what if you could go into a shop and pay what you want? You wouldn’t need to check the price tags but rather decide the worth of a garment for yourself? Would that lower the prices by far, let them plummet or would consumers actually be en point and level the prices out correctly?